The Ivy Group has a Customer First or Client First guiding principle. By delivering results above and beyond, they earned a seller’s trust and confidence. How did the first agent lose the listing through double ending and withholding offer from the seller?
To say “customer first” is one thing, to really do it as a principle and philosophy is much harder, since there are times with a broker of commercial real estate must prioritize client’s interest over and above his own.
