Data Driven Site Selection for Hyundai and Dual Agency: A Brief Case Study Featuring Tim Vi Tran
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Finding the right Bay Area location for Hyundai Motor Group was no ordinary assignment. With strict operational criteria, workforce considerations, and drive-time constraints in one of the toughest CRE markets in recent history, the search required far more than a standard property hunt.
To solve it, The Ivy Group engineered a comprehensive, data-driven evaluation model. Ten potential sites were assessed using metrics like logistics efficiency, travel-time mapping, workforce alignment, adaptability, and projected occupancy timelines.
Ultimately, the model identified a top match. The complexity? The property was one The Ivy Group already represented on behalf of a landlord. This created a rare dual-agency situation that demanded clarity, neutrality, ethical rigor, and disciplined communication on both sides.
This case highlights where modern CRE is heading. Technology and proprietary analytics matter. So do human judgment, negotiation skill, and trust. In this scenario, Hyundai secured an ideal site. The landlord gained a premium tenant. Risks were reduced and decisions accelerated.
Curious about the full framework, negotiation process, model criteria, and dual-agency safeguards? 👉 Access the full case study and video (available for a reasonable fee)
The Ivy Group | Commercial Properties, Above & Beyond.
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